Cannonball Read IV #41
Of all the Malcolm Gladwell books I’ve read (I’ve also read The Tipping Point and Outliers), my favorites is hands-down What the Dog Saw. It’s a collection of short articles that appeared in The New Yorker early in his career and covers a variety of topics ranging from why ketchup is a hot commodity but mustard is not, what makes tv infomercial people so great, and stock scandals. Each story is short enough that you’re not dreading the rest of the book and nothing is too repetitive (which was my big complaint with The Tipping Point). Gladwell’s science and research is not exact of perfect, but it’s definitely an interesting place to find other things that might engage you more.